China ga-ga over Western-style ads

Michael Pollak mpollak at panix.com
Tue Jan 28 11:37:47 PST 2003


On Mon, 27 Jan 2003, The Econmic Times was quoted as saying:


> HONG KONG: Haier who?
>
> The name may not be a household word in the West, but ...many firms are
> thinking ahead to the day when they sell their goods overseas

That day is already here. A couple of months ago, I helped a friend of mine move into an apartment on West 87th Street in Manhattan between Columbus and Amsterdam (i.e., a reasonably classy neighborhood) with all new appliances. The fridge was a Haier.

Michael



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