Shock and Aw Shucks

[Carrol Cox]

Shock and Awe was never anything other than a new advertising slogan put
out for an old product. To argue whether or not "Shock and Awe" is being
used in Iraq or whether it is successful or a failure is as silly as to
argue whether it's true that "Pepsi Cola hits the Spot / Twelve full
ounces that's a lot" (advertising ditty from the 1930s).

Carrol