On Thu, 8 May 2003 dredmond at efn.org wrote:
> Quoting joanna bujes <joanna.bujes at sun.com>:
>
> > So we need an anti-consumerist identity politics for the working
> > class...
>
> How about an anti-capitalist consumerism?
>
> Is it just me, or are the Wachowskis pulling off one of the great media
> burns of all time with those Matrix II Powerade ads?
>
> -- DRR
It's just you. Put it in perspective: they're fucking selling sugar water. For a profit. Commodification with a supplemental "media burn" is still commodification.
Miles