[lbo-talk] New Al Gore TV hopes to avoid 'liberal' label?

Curtiss Leung curtiss_leung at ibi.com
Wed Oct 15 13:04:54 PDT 2003


The VP advertising of Faux News likes to think his network is fair? Har de har har. I like to think I'm thin. But I'm not.

Possible slogan for the new network: "Accurate." But maybe that's hoping for too much... -- Curtiss


> "The problem with being associated as liberal is that
> they wouldn't be going in a direction that advertisers
> are really interested in," said Paul Rittenberg, senior
> vice president of advertising and market research at Fox
> News. "We don't get business for being conservative, we get
> business because the ratings are good and we believe that we're
> fair. If you go out and say that you are a liberal network,
> you are cutting your potential audience, and certainly your
> potential advertising pool, right off the bat. "

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