well i've noticed this word started out being used by people to squeamish to use the word 'social' because it sounds to much like socialism or some other kind of lefty nonsense they don't want to be associated with. this was coming out of mainstream media and rightists. but now i've seen it kind of catch on everywhere and even my dear friend (the sociologist) kelley used it today. and although my suggestion for renaming sociology was tongue-in-cheek, I'm wondering how the meaning of the word 'social' could be misunderstood in the same paragraph that the word 'sociology' is used?
i'm curious, when did you start using the word?
-- no Onan
"superior sound quality"