[lbo-talk] Mickey Mouse to star in Shanghai carnival

uvj at vsnl.com uvj at vsnl.com
Wed Dec 8 06:40:33 PST 2004


People's Daily Online

Life

December 07, 2004

Mickey Mouse to star in Shanghai carnival

Mickey Mouse and several other popular Disney characters will star in a carnival in Shanghai during next February's Spring Festival, but organizers still don't know where the event will take place or how long it will run.

The Disney carnival will be the first of its type to be held in Chinese mainland. The Disney characters will be dressed in shining clothes, reproducing classic scenes from 31 Disney stories, said Chen Min, vice general manager of the Mission Asia Exhibition, the event's organizer.

The carnival, as a Disney authorized floating amusement program already held in countries like Singapore, Malaysia and Mexico, is designed mainly for places where no Disneyland exists, she said.

More than 20 million yuan (US$2.4 million) will be invested into the Shanghai event, which will become the largest in its history covering an area of 100,000 square meters.

"Fairy tales accompanied by lights and music will be the main theme. Parades and fireworks will also be staged," Chen said.

Some 100 manufacturers of Disney-related products in Asia Pacific region will participate in the event, selling copyright Disney clothes, dolls, souvenirs and art works.

The carnival is expected to attract 30,000 to 50,000 visitors a day, the organizer said. Ticket prices have not been set yet.

Source: Shanghai Daily

Copyright by People's Daily Online, all rights reserved



More information about the lbo-talk mailing list