Of course, you also seem to think corporate marketing has no effect on people, so you're an easy mark yourself, I'd say.
An die sheiss geborenen... ----- Original Message ----- From: "andie nachgeborenen" <andie_nachgeborenen at yahoo.com> To: <lbo-talk at lbo-talk.org> Sent: Sunday, February 15, 2004 11:41 AM Subject: Re: [lbo-talk] Advertisings effects (was Death of Dean)
>
> I asked expert friend about the conventional wisdom in
> B School about the efficacy of advertising. I
> specifically did not impose on her for research or
> citations. She has a PhD in marketing from the Kellogg
> School of Management at Northwestern (one of the top
> B-schools in the country), a former B-School prof, and
> now a consultant to (among others) Steve Jobs. She is
> author or coauthor of several standard texts and
> widely cited articles on e-marketing. (I believe that
> is what they are about.) She is an extremely liberal
> Democrat who likes Clinton, and she of the very
> smartest people I know, which is going some. She likes
> Kerry, predicts a Kerry/Clark ticket.
>
>
> She says:
>
> The first bit of conventional wisdom that pops out of
> my head is something [that a professor of mine from
> Kellogg) frequently says in his talks: The easiest
> way to ruin someone's career is to give them a bad
> product and a huge advertising budget. That I will
> agree with. . . . If you spend a lot of money on
> advertising, lots of people will go examine/sample
> your product......but if they then decide it's not any
> good, you'll have managed to prevent them from ever
> considering it again, thereby rendering it obsolete.
> (That does sound rather like what happened to Howard
> Dean,
> don't you think?)
>
> * * *
>
> So, for what's it's worth, that what she says, Sounds
> like common sense. . . . Don't kinow if there is
> research to back it up, but she like is likely to know
> more than we do about this stuff. It's her field and
> her job, and I trust her brains and instincts. Her
> prognostication record in my experience is scarily
> accurate.
>
>
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