This is a practice with a long, distinguished tradition in the private sector. I can tell you from many years of churning out corporate rhetoric that it is impossible (from the client's POV) to overuse the words "strong" and "strength" in business communications of any kind. No synonym will suffice. "Strong" and "strength" have a unique indefatigable ability, nigh as powerful as cocaine, to stimulate the pleasure center of the business brain. I will defer to Dr. F. for the usual explanations.
Carl
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