www.brandtrainers.com PRESENTS A Marketing Seminar: Marketing the U.S. Army in a Time of War
Speaker: Dawn Leijon, former Director of Marketing, U.S. Army
LEARN:
# How to position a product to a skeptical target audience. # How to market a high involvement product with significant downsides. # How to sell a product through a large salesforce (Army recruiters) without previous sales, marketing or branding experience. # How to react when the media is driving more communications about your product than you are. # The long term repercussions of pushing a product on the target instead of creating pull demand. # How a classic packaged goods background can prepare you for diverse marketing experiences.
Speaker's Bio
Dawn Leijon is currently Marketing Advisor to the Army Reserve and Adjunct Professor of Marketing at Georgetown University. She was Director of Marketing for the Army in 2000-2001. Previous to joining the Army, Dawn spent six years in Brand Management with Kraft in Chicago. Dawn is a graduate of the University of Pennsylvania and the University of Chicago where she received her MBA in Marketing.
$59.95 in advance Purchases Tickets Now! RSVP to pay $75.00 at the door
Tuesday, June 15, 7 - 9pm 11 Penn Plaza . 5th Floor, Conference Room A (7th Avenue between 31st and 32nd Street)