Several points are intertwined here.
1. Some of what appears to be a question of choice is really a form of product obsolescence.
2. Some of what appears to be a question of choice is merely a way of corporations gaining shelf space, which reduces potential entrants. In this sense, what appears to be choice is a form of restricting other potential choices. You got that one.
3. Some choices overwhelm people making it more difficult to evaluate what is in their best interest. Not quite transaction costs.
-- Michael Perelman Economics Department California State University Chico, CA 95929
Tel. 530-898-5321 E-Mail michael at ecst.csuchico.edu