[lbo-talk] sadness makes you want to buy stuff

John Kozak j_k_ at xylema.org
Fri Mar 19 15:26:53 PST 2004



> In one study, for example, researchers find that people are hardly
> the rational, logical decision makers that textbooks assume. If
> someone feels she has been cheated, and has a choice of collecting
> either $5 for herself and $5 for the cheater or nothing at all, she
> prefers to walk away with zero rather than see the cheater also
> collect.

Why is this supposed to be "irrational"? OK, I know we're using the technical economists' usage that bears no relation to anything much, but in terms of keeping the public spaces clean it makes perfect sense to forgo a small amount of money to do down someone who might cause one much greater losses in future.

John



More information about the lbo-talk mailing list