...even though the Dems exceeded all their turnout goals and generated numbers that in all previous elections would have been more than sufficient to win.
This is a long article, and most of the real explanation is in the second half, but it's worth it if you're interested. It is very good on the the nuts and bolts:
URL: http://www.nytimes.com/2004/11/21/magazine/21OHIO.html
It will only be free for a week, so if you think you might be interested, download it and save it for later.
BTW, if reading this makes you want to read his previous article that focused on the new Republican model of GOTV organizing ("The Multilevel Marketing of the President"), there is a free archived version available here:
URL: http://www.zonaeuropa.com/01496.htm
Michael