DAILY GRIST 22 Oct 2004 Environmental news from GRIST MAGAZINE http://grist.org
<snip> DON'T GET MAD, GET YVON Yvon Chouinard, head of Patagonia, chats with Grist
Patagonia, purveyor of high-quality outdoor duds and gear, is making some waves in the outdoorsy community with its Vote the Environment project, which urges customers to register to vote and make the environment their No. 1 issue at the ballot box. The initiative has angered some customers, but Patagonia founder Yvon Chouinard is not known for running his company -- still privately owned -- based on what other people think. He talks about the radical business principles of growing slowly and operating sustainably in a chat with Amanda Griscom Little -- in Main Dish, today on the Grist Magazine website.
today in Grist: A wide-ranging chat with Patagonia's founder -- by Amanda Griscom Little http://grist.org/cgi-bin/forward.pl?forward_id=3398 <snip>
Gloom and doom with a sense of humor. Impossible, you say? Nah. Visit GRIST MAGAZINE, a beacon in the smog, at http://www.grist.org ==========================