Joanna
frank scott wrote:
>just a brief reminder as to what really runs this show, and why chucko
>is correct...market forces don't care what color the buyer is, or what
>sexuality is favored, or what kind of dog or cat you love or anything
>else, as long as you got the money to affrim the market, which is what
>affirmative action is all about...
>fs
>
>"Two years ago, Viacom considered and abandoned at cable channel cable
>network aimed at gays. The company now considers that a big mistake,
>Viacom
>Chairman Sumner Redstone thinks it would have cost $30 million to launch
>a
>channel that could now be worth $1 billion. So Viacom is looking at the
>possibility again. But it is uncertain how popular such a channel would
>be
>outside major cities (obviously the only place homosexuals watch TV).
>The
>driver, of course, is that advertisers are increasingly attracted to
>gays
>who spend nearly $500 billion a year. But not much is known about "gay"
>viewing habits, Nielsen has never studied them. Some prominent gay
>television executives and producers worry that gay viewers might resent
>narrowly focused programming choices as attempts to pigeonhole them.
>"The
>gay community is extremely diverse, [and] some would even say
>fragmented,"
>says Kirk Iwanoski, vice president of marketing at the Sundance Channel.
>
>"If you're going to go out there and make the claim that you're the gay
>network, you're going to have to cover multiple aspects of the gay
>community."
>
>[SOURCE: Wall Street Journal, AUTHOR: Joe Flint at joe.flint at wsj.com]
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