There may be some university PR benefit if they can advertise to prospective students that x% make x kajillion. There may be an indirect benefit to development appeals (ok, I said I made 500K so I better send them a few bucks). There also may be some direct benefit for the commercial appeal of the directory itself if they can say this a upper income marketing gold mine (maybe they can offer 24k gold skulls with diamond encrusted eyes).
Peace,
Jim
"Now you can say that I've grown bitter but of this you may be sure The rich have got their channels in the bedrooms of the poor And there's a mighty judgement coming, but I may be wrong You see, you hear these funny voices In the Tower of Song"
-Leonard Cohen
Quoting Matthew Snyder <mwsnyder at gmail.com>:
> Presumably they also use the information to determine which alumni to
> target with pleas for big donations. I bet if Doug told them he was
> in one of the highest income brackets, he could score at least a free
> lunch courtesy of the Development office.
>
> > Doug Henwood wrote:
> >
> > > Yale is publishing a new alumni directory and I was just asked to
> > > update my info in their database. I'm used to filling out demographic
> > > forms with income ranges - usually the top category is $100,000+ or,
> > > on business-related sites, $250,000+ Not Yale. Here are the categories:
> > >
> > > $0-49,999
> > > $50,000-99,999
> > > $100,000-249,999
> > > $250,000-749,999
> > > $750,000-1,499,999
> > > $1,500,000-2,999,999
> > > $3,000,000+
>