[lbo-talk] horse sex wins popularity contest

Doug Henwood dhenwood at panix.com
Fri Dec 30 13:23:42 PST 2005


[original story follows]

<http://seattletimes.nwsource.com/html/localnews/2002711400_danny30.html>

Seattle Times - December 30, 2005

Horse sex story was online hit By Danny Westneat Seattle Times staff columnist

As I look back at the year in news, it's clear I should have focused more on people having sex with horses.

That's the conclusion I reach after reviewing a new list of the year's top local news stories. Only this list is not the usual tedious recounting by news editors or pundits who profess to speak for you readers. This is the people's-choice list.

It's not a survey of what news you say you read.

It's what you actually read.

By tallying clicks on our Web site, we now chart the most read stories in the online edition of The Seattle Times. Software then sorts the tens of thousands of stories for 2005 and ranks them. Not by importance, impact or poetic lyricism, but by which stories compelled the most people to put finger to mouse, click, open and, presumably, read.

Which brings me back to sex with horses. The story last summer about the man who died from a perforated colon while having sex with a horse in Enumclaw was by far the year's most read article.

What's more, four more of the year's 20 most clicked-upon local news stories were about the same horse-sex incident. We don't publish our Web-traffic numbers, but take it from me - the total readership on these stories was huge. So much so, a case can be made that the articles on horse sex are the most widely read material this paper has published in its 109-year history.

I don't know whether to ignore this alarming factoid or to embrace it.

It's not just the horse sex. The rest of the top 20 people's-choice list is eye-opening, as well.

Some of it was great storytelling, particularly a wrenching account, at No. 2, of a North Bend man finding photos on a Thai beach that captured a Canadian couple's last moments before the tsunami hit.

And there also are powerful articles on the Tacoma Mall shooting, a deadly rockslide and a local congressman admitting his vote to invade Iraq was a mistake.

But a lot of the stories on the list are what we serious-minded media professionals would imperiously call "soft." There's an article on a vanity license plate that showed the chemical formula for meth. A judge deciding a cat's life is worth exactly $45,480. Congressman Jim McDermott being featured in the book "100 People Who Are Screwing Up America."

There's not much on the so-called "issues" we're always implored to focus on, such as transportation or education. Nothing on the big campaign topics of the year, such as the monorail or gas tax. And nothing on this paper's major investigations or in-depth series.

Of the top 10 local stories as picked by Washington state editors for The Associated Press, only two show up in the people's-choice list: the contested election for governor and Joseph Duncan's alleged killing of an Idaho family.

As for me, this is my 98th column for 2005. None made the peoples' top 20 - though I have high hopes for this one because it mentions horse sex.

My local news columnist colleague, Nicole Brodeur, did get a column into the top 20. It was a great column that became a conversation piece around town. And it was about ... horse sex.

There's got to be a lesson in all this. Maybe the Web favors shorter, more emotional stories, and all you paying subscribers are happily wading through my columns on transit policy or our three-part projects.

Or, maybe, some of us are not giving readers enough of what you really want.

That's what a newspaper in Chile concluded. Las Últimas Noticias - The Latest News - was described as "a middle-of-the-road piece of nothing" until it opted to let readers choose the news.

Now every editorial decision is based on Web-traffic stats. Popular stories beget similar coverage. Unpopular stories get killed. Reporters are even paid by whose stories get the most clicks.

It sounds crass and shallow. It's also now Chile's most widely read paper.

So we in the news business enter 2006 with one eye on the future and, whether we admit it or not, one eye fixed firmly on our Web stats. It could lead to some schizophrenia, like that old Saturday Night Live skit on subliminal news:

"The state Legislature convened today in Olympia (horse sex), and Seattle officials (bestiality) requested funds for a new viaduct (perforated colon)."

This was one bizarre year, wasn't it? For the sake of my line of work, here's hoping for more of the same in 2006.

Below are the most read local news stories for 2005 as measured by online traffic at www.seattletimes.com. The list doesn't include national news or sports stories:

The Seattle Times' Top 20

1. Enumclaw-area animal-sex case investigated 2. Couple's final photos "an echo from the grave" 3. Trespassing charged in horse-sex case 4. Election trial dispatches 5. Vanity plate shows drug formula 6. Videotapes show bestiality, Enumclaw police say 7. Fast-food shop owner takes off, employees take over 8. McDermott makes list of author's 100 worst Americans 9. Mall shooter: "World will feel my anger" 10. Tempest brews over quotes on Starbucks cups 11. Defense hawk Dicks says he now sees war as a mistake 12. Did local vice cops cross the line? 13. Hey, no cutting in line! Two Seattle police officers only cops in the state who can bust drivers for simply cutting in line. 14. Details we can't quite comprehend Nicole Brodeur column on horse sex. 15. Judge awards $45,480 in cat's death 16. New error found in vote tally 17. One high school - 44 valedictorians 18. Huge I-90 rockslide smashes car, kills 3 women 19. Charge filed in connection with man who died having sex with horse 20. Why state chose not to commit violent molester

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<http://seattletimes.nwsource.com/html/localnews/2002382718_horse15m.html>

Seattle Times - July 15, 2005

Enumclaw-area animal-sex case investigated By Jennifer Sullivan Seattle Times staff reporter

King County sheriff's detectives are investigating the owners of an Enumclaw-area farm after a Seattle man died from injuries sustained while having sex with a horse boarded on the property.

Investigators first learned of the farm after the man died at Enumclaw Community Hospital July 2. The county Medical Examiner's Office ruled that the death was accidental and the result of having sex with a horse.

A surveillance camera picked up the license plate of the car that dropped the man off at the hospital, which led detectives to the farm and other people involved, said sheriff's Sgt. John Urquhart.

Deputies don't believe a crime occurred because bestiality is not illegal in Washington state and the horse was uninjured, said Urquhart.

But because investigators found chickens, goats and sheep on the property, they are looking into whether animal cruelty - which is a crime - was committed by having sex with these smaller, weaker animals, he said.

The farm was talked about in Internet chat rooms as a destination for people looking to have sex with livestock, he said.

"A significant number of people, we believe, have likely visited this farm," said Urquhart.

The Humane Society of the United States intends to use the case during the next state legislative session as an example of why sex with animals should be outlawed in Washington, said Bob Reder, a Humane Society regional director in Seattle.

"This and a few other cases that we have will allow us a platform to talk about sex abuse of animals," Reder said.

Thirty-three states ban sex with animals, he said.

Susan Michaels, co-founder of local animal-rights organization Pasado's Safe Haven, said she has been fighting to have bestiality made illegal. "It's animal cruelty behind closed doors," Michaels said.



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