http://www.writenews.com/cgi-bin/deadzone.pl?zone=1215041
Affluent Titles Thrive While Consumer Magazines Suffer December 15, 2004
Many consumer magazines have gone under over the past two or three years because of weak advertising sales and online competition. Meanwhile, the number of magazines targeting the rich is mushrooming. The number of titles targeting the affluent has grown from 159 titles two years ago to 225 today, according to <http://www.mediafinder.com>MediaFinder, an online database of U.S. and Canadian publications produced by Oxbridge Communications, Inc. "Some niche publications, such as The Robb Report, and Golf Connoisseur that target wealthy consumers, are actually trimming circulation and increasing ad rates as a way to beef up exclusivity," said Deborah Striplin, editor-in-chief of MediaFinder.
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