Futurist Watts Wacker was onto this a while ago. He has a number of thoughts on the issue (below). Unlike Wacker, I can't imagine mimetic desire disappearing. Some men will work 70-hour weeks to get their hands on one desirable thing or another...
M.
Quotes from "The 500-Year Delta: What Happens After What Comes Next."
Generation X has powerful subsidiary values. Its very uncertainty about its economic future is helping to turn the fear of downward mobility into the virtue of downward nobility, and the rise of downward nobility the desire not for many things but a few good things will drive consumerism in the years immediately ahead. ...
As the marketplace drives toward a supersaturation of products, scarcity disappears, and with it status orientation. As mass culture breaks up into, in effect, hundreds of millions of individual realities, there can be no shared assumptions of what is enviable to own.
privilege implies conspicuous consumption when it is inconspicuous consumption, stealth wealth, and downward nobility that are helping to drive the dynamic of the marketplace today.
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