Appetite for Change: How the Counterculture Took on the Food Industry by Warren J. Belasco (Paperback) Used & new from $10.18
Re: Safeway (or Slaveway, what workers at the Hayward, Ca. Safeway Distribution Center call it). The newly remodled one near me, has organic produce. Think they did that 'cuz of the Whole Foods nearby. I asked one of the checkout clerks at Whole Foods (Kroger, where I shop,
doesn't carry yummy Nancy's youghurt from Oregon), can you afford to shop here? "Nope."
http://www.newhope.com/naturalcategorybuyer/ncb_backs/Summer_05/safeway.cfm
>From The Summer 2005 Issue of Natural Grocery Buyer
Safeway focuses on freshness
ne sign reads, Fresh from the fields. Another says, Vegetables—Local
Growers And banners with the word organic mark crates overflowing with
strawberries, kiwis, four kinds of lettuce, even bags of organic
cashews and salad croutons.
This is not a farmers’ market. Its a remodeled and restocked Safeway Lifestyle Store in one of Denvers most economically diverse neighborhoods, and its the latest design for the Pleasanton, Calif., stores nationwide.
Safeway launched its $100 million ad campaign in April, touting Ingredients for Life By the end of 2005, Safeway will have remodeled or opened 442 stores in the lifestyle format.
Organics are an increasingly significant component of grocers produce, dairy and meat departments.
The request [for organics] is very strong says Teena Massingill, manager of corporate public affairs for Safeway. This is basic Business 101. When your customer demands something, you move heaven and earth to provide it to them.
Is Safeway Sucking Your Soul? <BR> Are overlit, heavily toxic ... innocently walk back into Safeway to try to buy some organic hormone-free eggs (ha-ha yeah ... www.sfgate.com/cgi-bin/article.cgi?file=/ gate/archive/2005/04/15/notes041505.DTL
http://www.newhope.com/naturalcategorybuyer/ncb_backs/Summer_05/safeway.cfm