[lbo-talk] Nike Shoes steals Minor Threat's artwork for corporate campaign

B. docile_body at yahoo.com
Mon Jun 27 00:15:05 PDT 2005


Nike Shoes blatantly steal graphics and artwork from Minor Threat / Dischord Records, the band and label co-founded by Ian MacKaye of Fugazi and The Evens.

Article is at Pitchfork, here:

http://www.pitchforkmedia.com/news/05-06/23.shtml

Dischord statement: "They [Nike] stole it and we're not happy about it. Nike is a giant corporation which is attempting to manipulate the alternative skate culture to create an even wider demand for their already ubiquitous brand. Nike represents just about the antithesis of what Dischord stands for and it makes me sick to my stomach to think they are using this explicit imagery to fool kids into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission. It's disgusting."

The offending Nike artwork is here: http://www.nike.com/nikeskateboarding/v2/assets/bottomBar/threat/major_threat_bg_v2.gif

Nothingnice.com also has a comic strip about the ordeal:

http://www.nothingnice.com/

-B.



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