Disney's Next Hero: A Lion King of Kings
By DAVID KEHR
Published: February 20, 2005
S the residents of Narnia like to whisper, "Aslan is on the move." And so he is. But for the moment, Walt Disney Pictures has him on a very short leash.
Aslan, a talking lion with mystical powers, is the central figure in "The Chronicles of Narnia," the much-beloved seven-volume series of fantasy novels written by the British academic C. S. Lewis in the 1950's. By the year's end, if Disney marketers have their way, he will have joined Mickey Mouse, Pinocchio and Buzz Lightyear in a long line of characters that have periodically provided the Burbank giant with entertainment's most valuable asset, a new fantasy to trade on. Advertisement
This next wave begins with the expected release on Dec. 9 of "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe," which combines live action and computer-generated images in a movie adaptation of Lewis's epic. Sequels may follow. But films are only the spearhead of a corporate initiative that is likely to include a theme park presence, toys, clothing, video games and whatever other tchotchkes the infinitely resourceful Disney team can devise. Having been criticized for failing to cash in on the merchandising opportunities offered by 2003's "Pirates of the Caribbean: The Curse of the Black Pearl," Disney is preparing for the kind of all-encompassing drive it hasn't mounted since 1994, when it turned "The Lion King" into a pop cultural event that still reverberates in its retail stores and on Broadway.
Company representatives, however, have little to say publicly about the "Narnia" cycle, which is being produced in partnership with the financier Philip Anschutz's Walden Media. They cite a natural reticence about promoting work that is still in progress: the director Andrew Adamson, an animation specialist whose only previous films are the computer-generated comic fairy tales "Shrek" and "Shrek 2," is still behind his digital console.
But this time, the pros at Disney are wrestling with a special challenge: how to sell a screen hero who was conceived as a forthright symbol of Jesus Christ, a redeemer who is tortured and killed in place of a young human sinner and who returns in a glorious resurrection that transforms the snowy landscape of Narnia into a verdant paradise.
That spirituality sets Aslan apart from most of the Disney pantheon and presents the company with a significant dilemma: whether to acknowledge the Christian symbolism and risk alienating a large part of the potential audience, or to play it down and possibly offend the many Christians who count among the books' fan base.
Disney executives say their aim is to capture the largest possible audience by remaining true to Lewis's work. "We're lucky that there are millions of devoted fans, who probably cross four generations," said Dennis Rice, the studio's senior vice president of publicity. "We want to reach all of those devoted fans."
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