This suggests Wal-Marts customers are poorer than Kmarts. I have a difficult time imagining that. I know Wal-Mart claims the average household income of their customer is $42,000 compared to Target claiming theirs is $49,000 but Targets sales are up 16%. Family Dollar Stores, which I imagine have lower per customer average household incomes than Wal-Marts, have sales up 10%. Wal-Mart claims they are behind the average but their sales are up 11%. Nationwide retail sales grew 6.7% in 2004 according to the National Retail Federation.
Is there something here I don't get? How Wal-Mart "knows" their sales are off because of gas prices is beyond me. I think they're just saying whatever sounds good and blaming gas prices is as good an excuse as any. I know gas prices effect retail sales but without more proof I won't believe Wal-Mart is hit disproportionately compared to Kmart, Target, Family Dollar, Sears and others. Maybe I'm being overly obstinate but I don't buy it yet just because Wal- Mart claims it's true.
John Thornton