By George Anderson
In a place in time when many manufacturers, retailers and restaurant operators are falling over themselves to introduce consumers to the latest and greatest in healthful food innovations, Burger King has said, at least in one instance, "fuhgetaboutit."
The company announced it is rolling out its Enormous Omelet Sandwich that comes fully loaded with two eggs, a sausage patty, two strips of American cheese and three strips of bacon on a bun. That's 730 calories and 47 grams of fat in one very big sandwich selling for $2.99 at a BK drive-through near you.
Sherri Daye Scott, editor at QSR, told USA Today, "The critics will still label it food porn. But the average male fast-food customer does not have a problem with this."
Count Morgan Spurlock, the maker of the anti-McDonald's documentary, Super Size Me, among the critics. BK should offer a coupon for $5-off the first angioplasty Enormous Omelet Sandwich consumers have to undergo, said Mr. Spurlock.
Fred Pescatore, author of The Hamptons Diet, said the chain is acting irresponsibly by rolling out its new breakfast sandwich. "Eating like this is a step on the way to a heart attack," he said.
BK's chief concept officer, Denny Marie Post, disagrees with this characterization. "There are plenty of options on our menu for anyone who wants to make sensible choices," adding "We're about having it your way."