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March 30, 2005 OP-ED CONTRIBUTOR
A Party Inverted By BILL BRADLEY
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To further the party's ideological and political goals, Republicans in the 1970's and 1980's built a comprehensive structure based on Powell's blueprint. Visualize that structure as a pyramid.
You've probably heard some of this before, but let me run through it again. Big individual donors and large foundations - the Scaife family and Olin foundations, for instance - form the base of the pyramid. They finance conservative research centers like the Heritage Foundation, the Cato Institute and the Intercollegiate Studies Institute, entities that make up the second level of the pyramid.
The ideas these organizations develop are then pushed up to the third level of the pyramid - the political level. There, strategists like Karl Rove or Ralph Reed or Ken Mehlman take these new ideas and, through polling, focus groups and careful attention to Democratic attacks, convert them into language that will appeal to the broadest electorate. That language is sometimes in the form of an assault on Democrats and at other times in the form of advocacy for a new policy position. The development process can take years. And then there's the fourth level of the pyramid: the partisan news media. Conservative commentators and networks spread these finely honed ideas.
At the very top of the pyramid you'll find the president. Because the pyramid is stable, all you have to do is put a different top on it and it works fine.
It is not quite the "right wing conspiracy" that Hillary Clinton described, but it is an impressive organization built consciously, carefully and single-mindedly. The Ann Coulters and Grover Norquists don't want to be candidates for anything or cabinet officers for anyone. They know their roles and execute them because they're paid well and believe, I think, in what they're saying. True, there's lots of money involved, but the money makes a difference because it goes toward reinforcing a structure that is already stable.
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A party based on charisma has no long-term impact. Think of our last charismatic leader, Bill Clinton. He was president for eight years. He was the first Democrat to be re-elected since Franklin Roosevelt. He was smart, skilled and possessed great energy. But what happened? At the end of his tenure in the most powerful office in the world, there were fewer Democratic governors, fewer Democratic senators, members of Congress and state legislators and a national party that was deep in debt. The president did well. The party did not. Charisma didn't translate into structure.
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Bill Bradley, a former Democratic senator from New Jersey, is a managing director of Allen & Company.
http://www.nytimes.com/2005/03/30/opinion/30bradley.html?incamp=article_popular_3