> New York Magazine - May 30, 2005
>
> Baristas of the World, Unite! You have nothing to
> lose but your company-mandated cheerfulness.
>
> By Anya Kamenetz
>
> <...>
> However, old-style labor tactics-or numbers-may
> be irrelevant here. What the Starbucks insurgents
> have going for them is something that Wal-Mart
> workers do not: the brand itself. Thus far, the
> chain's fair-trade reputation remains almost
> entirely intact. A perfect opportunity, in other
> words, for even a small gang of pesky PR-savvy
> revolutionaries. "Starbucks is selling an image
> more than coffee," says the fired-up East Village
> barista. "That's a very vulnerable point for
> them."
> <...>
That's nice, that's modern marketing... BTW, Did you invite Rev. Billy on your show, or would you rather let the NYTimes publicize the issues surrounding Starbucks?
Leigh