[lbo-talk] stupid press release of the day

Doug Henwood dhenwood at panix.com
Thu Apr 20 10:06:57 PDT 2006


[the things you get when you're listed in talk show directories]

Dear Doug, I would like to extend to you a personal invitation to speak with tinsel town's most beloved pet of all time ~ Lassie. Thursday, May 4th works for herŠ.. Following your personal meeting, she would like you to join her for her after party at the W in Union SquareŠ She would like to sit with you and discuss how she's back in the spotlight with her new movie, starring Peter O'Toole, as well as her new venture, an all natural dog food line - Lassie: the Natural Way - will be sold in over 600 stores nationwide. As Lassie is most responsible for changing the way people look at pets, she'll be the face of a new Walmart's campaign, where she'll promote extra special care for pets - to consider them members of the family and make health a priority.

There, she'd also like to have you chat with her physician, celebrity veterinarian, Dr. Jeffrey Werber, who is the premier voice on pet care. As a celebrity vet for more than 20 years, Dr. Werber has treated the pets of Ben Affleck and Paula Abdul and has spoken on topics from pet allergies to pet obesity to ways to locate a lost pet. Today, 62 million Americans have pets while only 30 million have children. Lassie is known to get the royal treatment for her celebrity status, and now every dog has a chance to be treated just like Lassie. Dr. Werber is available (with Lassie) to speak with you about pet care and trends in the pet care industry. Can you please let me know what time you're available on May 4th? Thanks! Best, Erika



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