Shame about Bob Kerrey's alleged war crimes. That really did a number.
On 4/22/06, Carl Remick <carlremick at hotmail.com> wrote:
>
> [Who can argue the US lags in higher ed?]
>
> April 22, 2006
>
> Cornell's Worried Image Makers Wrap Themselves in Ivy
>
> By ALAN FINDER
>
> ITHACA, N.Y. — Cornell has been a member of the Ivy League for decades,
> but
> some of its students have Ivy envy.
>
> So driven by a sense that Cornell is underappreciated, some of them banded
> together to form an "image committee," making it their mission to press
> the
> university into marketing and branding itself more aggressively, and to
> help
> it climb higher in college rankings. ...
>
> "We deserve more respect," said Heather Grantham, a senior who is now
> co-chairwoman of the image committee. "I am glad I came here," she added,
> "and it saddens us if it's not properly marketed." ...
>
> The committee ... persuaded the bookstore to stock a line of vintage hats
> and sweatshirts that decidedly emphasize Cornell's Ivy League roots. ...
>
> The committee's roots lie in a Cornell-Yale football game in Ithaca four
> years ago. Yale fans in the stadium were wearing hats and other neat gear
> unlike anything Cornell offered for sale, Mr. Cohl [a committee founder]
> said. He talked about that with students sitting nearby, including leaders
> of the campus Republicans and Democrats.
>
> All were in agreement, he said. "Nobody was wearing our stuff," he said.
> "We
> didn't have cool hats, we didn't have cool hoodies."
>
> The committee's first effort was at the bookstore, which proved
> responsive.
> Bookstore managers agreed to produce a new line of hats and sweatshirts
> that
> looked vintage and emphasized Cornell's Ivy tradition. A blue fitted hat
> with a simple red C became a big seller, as did a red hooded sweatshirt
> with
> a small C on the front. ...
>
> <http://www.nytimes.com/2006/04/22/nyregion/22image.html>
>
> Carl
>
>
> ___________________________________
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>
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