[lbo-talk] progressive media cratering - Drudge

Blackmail blackmail.is.my.life at gmail.com
Wed Apr 26 14:54:16 PDT 2006


I just caught this...the comments on that Kos thread are priceless.

On 4/26/06, mike larkin <mike_larkin2001 at yahoo.com> wrote:
>
> kos responds:
>
> http://www.dailykos.com/storyonly/2006/4/26/144354/599
>
>
> *Doug Henwood <dhenwood at panix.com>* wrote:
>
> [Bookscan captures about 2/3-3/4 of all book sales, so the figures
> are probably a little better. But people who read blogs are generally
> post-book, no? And if AA has an average quarter hour of 27,900, it's
> still doing almost four times better than WBAI!]
>
>
>
> 'PROGRESSIVE' MEDIA STALLS: 'AIR AMERICA' IN AUDIENCE PLUNGE NYC,
> 'DAILY KOS' BOOK SELLS ONLY 3,600 COPIES
> Wed Apr 26 2006 11:39:51 ET
>
> Left-leaning new media has hit turbulence at the marketplace, newly
> released stats show.
>
> A book hyped by major media as documenting a progressive revolution
> of "blogs" and political power, DAILY KOS 'CRASHING THE GATE,' has
> sold only 3,630 copies since its release last month, according to
> NIELSEN's BOOKSCAN.
>
> [NIELSEN claims only 2,062 copies of DAILY KOS have been purchased at
> the retail level; the rest coming through 'discount' outlets.]
>
> Meanwhile, the just released radio Winter Book [Jan-Mar 2006] from
> ARBITRON shows AIR AMERICA in New York City losing more than a third
> of its audience -- in the past year!
>
> Among all listeners 12+, it was a race to the bottom for AIR AMERICA
> and WLIB as mid-days went from a 1.6 share during winter 2005 to a
> 1.0 share winter 2006.
>
> During PM drive, host Randi Rhodes plunged to 27,900 listeners every
> quarter hour, finishing 25th place in her time slot, down from 60,900
> listeners every quarter hour in the fall.
>
> A network source says the radio ratings released today do not reflect
> the overall growth of the broadcast.
>
> "The demos are better, and listeners trust AIR AMERICA to give them
> the real truth on issues and the Bush presidency," says the insider.
>
> Developing...
>
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