On Aug 9, 2006, at 9:15 AM, Andy F wrote:
> I think a
> lot of people prefer the entertainment of chasing some esoteric diet
> plan (western or otherwise) than the boring stuff they already know
Yup. Cf. the women's mags with their constant barrage of new diets - much more fun than "eat less, exercise more," which is pretty much all the dietary wisdom you need.