I think this is a really good point. What carrol highlights is the way in which proponents of alternative medicine end up arrogating to alternative medicine a claim of superiority because it is, ostensibly, 'outside' the system of organized medicine.
it's ideological power lies in the appeal it makes to a deep suspicion of anything organized -- much like USers are often deeply suspicion of 'organized' religion to which claims to 'spirituality' are always counterposed. The truly spiritual can only lie outside the social because it supposedly comes from an interiority of the individual -- an interiority protected from that which is 'organized' and which is otherwise corrupted if anything organized (social) infiltrates the interiority of the individual's access to its own spirituality.
Simimlarly, althernative medicine lays claim to something that lies outside organization, something which must be protected from the 'organized' for otherwise it will be corrupted by the introduction of the "modern" and the "Western" -- the organized.
As Robert Bellah et al argue in _Habits of the Heart_, this thematic is very old in US culture, because it locates the problem in the corruption of something that was otherwise 'naturally' good. They show how this upholds a rampant, relentless individualism that leaves the individual "suspended in glorious, but terrifying, isolation".
I personally have no truck with using homeopathics. My mother, a nurse, has a drawerful of prescription meds and homeopathics. She lives in Vermont. Surprise. But the problem is there are so many quacks out there, it isn't funny. I never in my life thought chiropractors were quacks. Then, I started participating in health related forums and met them. Sorry. I didn't meet one who was a responsible person. The peddled information based on some pretty ridiculous claims. I know they aren't all like this, but if you really want to tout homeopathics and the like for the poor... just fugly. In which case, the only responsible approach is some sort of regulation -- and then it seems you're pretty much back to square one.
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