[lbo-talk] "progressive" press

[J Cullen]

It's hard to get meaningful ad revenue for a magazine with under 
100,000 circulation.  Even at its current record levels, which I 
think is about 180,000, The Nation is pretty much limited to niche 
advertisers. But they do claim to be making a profit.

-- Jim Cullen


>advertising revenues really count because angels and donors get tired
>of giving money after awhile.
>
>On 2/3/06, Doug Henwood <dhenwood at panix.com> wrote:
>>  Jim Devine wrote:
>>
>>  >Doug:
>>  >  > Low circ of progressive pubs: The Nation's circ is at record levels.
>>  >  > It recently surpassed National Review to become the most popular
>>  >  > journal of opinion in the US, and it's way ahead of The New Republic
>>  >  > and The Weekly Standard.
>>  >
>  > >How about their advertising revenues (what really counts)?
>>
>  > Not sure why that really counts, but The Nation is slightly
>>  profitable now, and TNR and TWS both require subsidies from their
>>  owners. I think NR also lose money.
>>
>  > Doug
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