[lbo-talk] "progressive" press

J Cullen jcullen at austin.rr.com
Fri Feb 3 14:50:18 PST 2006


It's hard to get meaningful ad revenue for a magazine with under 100,000 circulation. Even at its current record levels, which I think is about 180,000, The Nation is pretty much limited to niche advertisers. But they do claim to be making a profit.

-- Jim Cullen


>advertising revenues really count because angels and donors get tired
>of giving money after awhile.
>
>On 2/3/06, Doug Henwood <dhenwood at panix.com> wrote:
>> Jim Devine wrote:
>>
>> >Doug:
>> > > Low circ of progressive pubs: The Nation's circ is at record levels.
>> > > It recently surpassed National Review to become the most popular
>> > > journal of opinion in the US, and it's way ahead of The New Republic
>> > > and The Weekly Standard.
>> >
> > >How about their advertising revenues (what really counts)?
>>
> > Not sure why that really counts, but The Nation is slightly
>> profitable now, and TNR and TWS both require subsidies from their
>> owners. I think NR also lose money.
>>
> > Doug
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