>Krysten Robertson is in area-code denial and she's not alone.
>
>The Santa Monica resident's personal and
>professional life are centered in the 310 area
>code. Like others who call the Westside and
>South Bay home, she has little more than two
>weeks before callers are required to dial 1 plus
>the area code before a number, even for calls within the 310 boundaries.
>
>For Robertson, 28, that means reprogramming
>scores of numbers on her cellphone and work
>line. Her dentist, her bank, her tax preparer,
>her credit union, even her local pizza joint.
>
>"I just never really thought about how much of
>an inconvenience it's going to be," said
>Robertson, who's not sure if she'll bother
>reentering the numbers or just wait until she gets a new phone and start over.
[....]
>The 310 covers an affluent coastal region whose
>numbers have been swallowed up in the last
>decade by cellphones, credit-card scanners and
>ATMs, phone companies have said. Just as the 818
>has long signified Valley suburbia and the
>Inland Empire's 909 is thought of by some as a
>synonym for the boondocks, the 310 is associated
>with beach-side living and wealth.