[lbo-talk] Re: My interview w/ World Burns to Death

Jim Straub rustbeltjacobin at gmail.com
Thu Nov 2 16:20:18 PST 2006


Indeed, and most pickup truck drivers are racist, most ATV riders are sexist, and most 18 wheel truckers are fascists.

It's not that I don't believe patterns of consumer choice can inform ideological identity or political strategy. In fact, the Republicans' famed GOTV operation owes much of its recent years success at an early adoption of comprehensive consumer targeting in electoral rolls. But the left, instead of employing an understanding of consumer taste to figure out where average people are at and work from there, often instead uses it to establish a sense of superiority that paints itself into a smaller and smaller corner of society.

Sure, I think they're awful machines. But can anyone else see the humor in last month's orgy of list agreement on the idea that shopping at whole foods DOESN'T mean you're a snooty boogie supporter of union-busting, now making an exception to the 'don't blame the shopper/victim' rule for SUV drivers (and maybe fans of nascar, hunting, and toby keith). Market research might indicate that drivers of vehicles that put the owner at a remove from street-level life have a desire to avoid street-level life, but it could probably also indicate unseemly personality traits in leftists as well.

There's a difference between an executive commuting in a Suburban in Orange County and an LPN who lugs her kids around Memphis in one. And isn't that difference more relevant than the difference between we lefties and the heathens with their boorish tastes and gewgaws out there in honkie america?

That said I still give my suv driving friends some shit about their whip tho.

Overlooked in this discussion - industry research proves that this is
> prevalent, not a defining characteristic. Not all SUV drivers are
> anti-social and paranoid. I don't doubt that most of them are -
> especially Hummer drivers.
>
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