Tuesday, November 14, 2006 KFC's logo first to be seen from space
KFC has the honor to be the first brand to be visible from outer-space, according to company officials. The 87,500 square feet logo was created by tiles placed in the Nevada desert, near the super secret Area 51. The stunt marks the revamp of the KFC logo, which now features a more streamlined image of Colonel Sanders. (click image to enlarge).
>From the KFC news release:
The "Face from Space" took more than 3,000 hours to create from inception to launch and was built by Synergy, a leading event company.
The logo consists of 65,000 one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle: 6,000 red, 14,000 white, 12,000 eggshell, 5,000 beige and 28,000 black.
The logo took 24 days, working around-the-clock, to manufacture and ultimately produce. It then took six days on site to construct the logo, during which time the logo design pieces were kept hidden and under cover from identified and unidentified flying objects.
KFC has also now reintroduced the name "Kentucky Fried Chicken" into their marketing materials.