Edward Bernays was quite a character -- the nephew of Sigmund Freud and as crammed full of BS (i.e., bullshit) as his uncle. <http://en.wikipedia.org/wiki/Edward_Bernays>
There is some dispute, however, as to whether Bernays is the "father" of PR (which is of course appropriate for such a bastardized field of endeavor). The other leading claimant as PR's procreator is Ivy Lee, the guy who got the Rockefeller family off the hook for the Ludlow Massacre. <http://en.wikipedia.org/wiki/Ivy_Lee>
Carl
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