[lbo-talk] Feminization of the literary market? Men are only 20% of fiction buyers

B. docile_body at yahoo.com
Tue Sep 5 06:26:01 PDT 2006


http://www.inthesetimes.com/site/main/article/2780

Why Hemingway Is Chick-Lit By Lakshmi Chaudhry

“When women stop reading, the novel will be dead,” declared Ian McEwan in the Guardian last year. The British novelist reached this rather dire conclusion after venturing into a nearby park in an attempt to give away free novels. The result?

Only one “sensitive male soul” took up his offer, while every woman he approached was “eager and grateful” to do the same.

Unscientific as McEwan’s experiment may be, its thesis is borne out by a number of surveys conducted in Britain, the United States and Canada, where men account for a paltry 20 percent of the market for fiction. Unlike the gods of the literary establishment who remain predominantly male—both as writers and critics—their humble readers are overwhelmingly female.

In recent years, various pundits have used this so-called “fiction gap” as an opportunity to trot out their pet theories on what makes men and women tick. The most recent is New York Times columnist David Brooks, who jumped at the chance to peddle his special brand of gender essentialism. His June 11 column arbitrarily divided all books into neat boy/girl categories—”In the men’s sections of the bookstore, there are books describing masterly men conquering evil. In the women’s sections there are novels about

well, I guess feelings and stuff.” His sweeping assertion flies in the face of publishing industry research, which shows that if “chick-lit” were defined as what women read, the term would have to include most novels, including those considered macho territory. A 2000 survey found that women comprised a greater percentage of readers than men across all genres: Espionage/thriller (69 percent); General (88 percent); Mystery/Detective (86 percent); and even Science Fiction (52 percent).

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