[lbo-talk] meet the Mortgage Moms

Doug Henwood dhenwood at panix.com
Tue Sep 5 07:32:38 PDT 2006


<http://www.washingtonpost.com/wp-dyn/content/article/2006/09/04/ AR2006090401108.html>

Every election cycle has its own important set of undecided, or swing, voters. In 2000, it was the "soccer moms," targeted by both parties with appeals based on education and quality-of-life concerns. In 2004, it was the security moms, normally Democratic-trending women whose concerns about terrorism helped give Bush his margin of victory.

This year could mark the emergence of what might be called mortgage moms -- voters whose sense of well-being is freighted with anxiety about their families' financial squeeze. Democrats are betting that this factor is strong enough to trump security or cultural values issues.



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