By TED BRIDIS, Associated Press Writer Mon Sep 18, 11:07 PM ET
WASHINGTON - The Bush administration is taking its fight against illegal drugs to YouTube, the trendy Internet video service that already features clips of wacky, drug-induced behavior and step-by-step instructions for growing marijuana plants.
The decision to distribute anti-drug, public service announcements and other videos over YouTube represents the first concerted effort by the U.S. government to influence customers of the popular service, which shows more than 100 million videos per day.
[...]
The government linked its videos with the terms "war on drugs," "peer-pressure," "marijuana," "weed," "ONDCP" and "420," so anyone searching for those words on YouTube could find its anti-drug messages. All the videos were associated with a YouTube account named "ONDCPstaff" and identified as an 18-year-old living in Washington. The term 420 is a popular reference for marijuana.
http://news.yahoo.com/s/ap/20060919/ap_on_go_ot/youtube_drug_policy