[lbo-talk] [Fwd: Cretinism, electoral and otherwise]

[Tim Francis-Wright]

Carl Remick wrote:
> I was reminded instantly of the mortgage lender Ditech -- one of
> TV's most ubiquitous advertisers -- which recently introduced an ad
>  campaign with the smarmy theme "People Are Smart."  You have to
> admire the cojones of Ditech in making this pitch, considering that
> the entire mortgage lending industry has been predicated on the
> notion that consumers are drooling nincompoops.  

Ditech is part of GMAC.  It was 100% owned by GM until last year,
and is still owned 49% by GM, so perhaps it is not for nothing that
it is relying on its customers to be nincompoops.

--tim francis-wright