[lbo-talk] sketching an "anti-economist"

Jeffrey Fisher jeff.jfisher at gmail.com
Sun Aug 19 19:42:31 PDT 2007


On 8/19/07, Robert Wrubel <bobwrubel at yahoo.com> wrote:
>
> Wow, Jeff, you must be in publishing or marketing!

something like that. :)

I
> know a little leftist journal that's been struggling
> for years to outline a strategy as complete as yours.

Well, the real trick, as you note, is to get the money, which is really important to getting the right people. Of course, getting the right people is important for getting the money. I think we'd be looking at long-term foundation funding, until subs and advertising revenue can ramp up (and prob even after that), and long-term content contributions from providers. It's not completely impossible, but it is, well, a long shot. Someone has to think we need one. And do you really want to be beholden to Soros? :)

But it is pie-in-the-sky, because the real difference
> between E and all the rest is that they have
> advertising revenues from business to fund them. By
> definition, no lefty journal will ever have those.

Yeah, can't be a lefty journal. But the mag we're talking about wouldn't get that advertising revenue, either . . . unless the advertisers thought everyone was reading it, then they would be stuck. :)

Another possible model for stepping off from could be
> Counterpunch, which attracts plenty of respectable
> writers, and only lacks the cover-everything mission
> of E. I'm not one of them, but believers in the
> internet have long said that the internet would
> eventually replace print altogether.

Nope. I love my Intarwebz, but print ain't dead, yet.

j



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