[lbo-talk] sketching an "anti-economist"

Doug Henwood dhenwood at panix.com
Tue Aug 21 12:31:22 PDT 2007


On Aug 21, 2007, at 3:20 PM, Jeffrey Fisher wrote:


> Interesting. It makes me wonder why, if the major American
> newsweeklies
> are spending so much money on product, they suck so bad.

It's not for lack of workers. Even after downsizing, there are plenty of people working on those things. And some of them aren't stupid. It's just a mediocrity factory.


> Could you guesstimate an annual budget for the kind of pub that
> would be
> worth doing? I have a couple of ballpark figures in my head, but I
> was never
> privy to the budgets of the ezines I worked for in the past (except
> that one
> was very small and the other was pretty big).

Off the top of my head, I'd say a mil a year, or maybe $750,000. Full- time staff of 4 or 5, well-paid with benefits, plus freelance writers. These days you'd have to do audio & video too.

Doug



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