[lbo-talk] sketching an "anti-economist"

[Jeffrey Fisher]

well, i'll be god-damned. we have already talked about guardian weekly/LMD
(and i subbed for a while five-years-ish ago. but the rest of this is both
interesting and depressing. even if 100M woul dbe the break-even cost,
rather than 50M, if you find the right people, they would and could do it.
really frustrating to have the E essentially quash that with their long arm.
and yes, i admit it's within reason to think the G would have called it off,
anyway, looking at the prospects. but still.

On 8/25/07, J Cullen <jcullen at austin.rr.com> wrote:
>
> Some of you may recall that several years ago the Guardian looked
> into the possibility of putting out liberal-left version of the
> Economist for the United States. It already repackages some of its
> features along with selections from Le Monde and the Washington Post
> for the Guardian Weekly that has a circulation of approximately
> 25,000.  According to the New York Review of Magazines, which as far
> as I know only put out one issue in spring 2004, Guardian editor Alan
> Rusbridger lined up Sidney Blumenthal to be its American editor, put
> out several prototypes with a combination of previously published
> Guardian material and original stories with an American perspective.
> It ran the mockups and prospectus past potential investors. They
> figured it would cost $50 million over 5 years to break even. The
> goal was 100,000 circulation.
>
> Felix Dennis, who launched The Week, a news digest, in 2001,
> estimated that it would cost the Guardian more like $100 million to
> launch the magazine they were talking about. When the Guardian hired
> Albert Scardino as its executive editor for news and business
> development, he put the project on the back burner. Coincidentally,
> his wife is Marjorie Scardino, the head of Pearson Ltd., owner of
> half of the The Economist.
>
> See http://www.thenyrm.com/000655.html
>
> -- Jim Cullen
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> http://mailman.lbo-talk.org/mailman/listinfo/lbo-talk
>

-- 
Jeffrey Fisher
DemocracyInAction.org | Director of Community Development
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*Wiring the progressive movement*