Struggling at home, Ford sees lessons in Brazil http://www.reuters.com/article/businessNews/idUSN1932361020071128?sp=true
Wed Nov 28, 2007
By Todd Benson
CAMACARI, Brazil (Reuters) - At first glance, Camacari looks like any other place in rural Brazil. Housing is precarious, roads are poor, and poverty is widespread.
But this small city in the heart of the tropics is also home to one of the world's most advanced and efficient auto plants -- one that has become the poster child of Ford Motor Company's remarkable turnaround in South America. Seven years ago, Ford in Brazil looked a lot like it does today in the United States. It was losing so much money and market share that executives at headquarters in Michigan were seriously considering pulling out of South America altogether. http://www.reuters.com/article/businessNews/idUSN1932361020071128?sp=true