NBC refunds advertisers as ratings plunge
Tue Dec 11, 9:37 AM ET
Fourth-ranked broadcaster NBC has quietly begun reimbursing advertisers an average of $500,000 each for failing to reach guaranteed ratings levels, the first time a network has taken such a step in years, media buyers said.
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http://www.reuters.com/article/industryNews/idUSN0620420320071211
"B." <docile_body at yahoo.com> wrote:
"Because why, for example, don't they write about this stuff [class war] anyway? I mean, outside the glancing blows regularly delivered in shows like the Simpsons, Daily Show, etc., but certainly not in absolute crap like Friday Night Lights or the increasingly-preposterous House?"