On Jul 6, 2007, at 12:30 PM, Carrol Cox wrote:
> Possibly this is one matter that vulgar marxism will explain. The
> Womens' magazines have always emphasized "new" weight-loss programs;
> it's very nearly the bread-&-butter issue that draws readers & hence
> advertisers.
For what it's worth, Liza heard an editor of a major women's mag say at a conference that they know very well that the only way to lose weight is to eat less and exercise more, but their readers don't want to hear that. The readers want "new" diets all the time, which presumably would substitute for eating less and exercising more.
Doug