> Well the book makes the point specifically just as Woj wrote but that
> was not the main point of the book. Rather the main point was how
> marketeers created a demand for an already existing product and
> increased it's sales from insignificant to best seller. What buttons
> exactly the marketeers pushed to accomplish this was less important than
> why they they did it.
It sounds like Jordan and Dwayne's idea is to turn the marketing machine around to make efficient vehicles the in thing. One might imagine an exchange, "well of *course* I got such a small car! My god, you could hide a whole um urban gang underneath an Excursion, and an urban could be hiding in the back seat and you'd never know it until it was too late! At least with a Civic you can check things out!"
(BTW, snopes is all over these scenarios: <http://www.snopes.com/horrors/robbery/slasher.asp> <http://snopes.com/horrors/madmen/backseat.asp>)
I suppose the marketing angle could be taken advantage of, but is this approach really supposed to work in the absence of something like a carbon tax?
-- Andy