By TARA BURGHART, Associated Press Writer Sat Jun 23, 2:21 PM ET
The woman with long, dark hair looks yearningly at the gold necklace in the window of a jewelry store. She fixates on the bling. There's some kind of disruption in the atmosphere. And then, the necklace is draped around her neck.
The scenes unfold in "The Secret," a 90-minute-long DVD advocating the power of positive thinking that has sold 2 million copies. More than 5.2 million copies of the book of the same name are in print.
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The DVD, also available as a Web-based, pay-per-view video, was released in March 2006. It resembles a videotaped seminar, featuring commentators with titles such as "quantum physicist," "philosopher" and "visionary" — many of whom had already written their own books. Its trailer has cloak-and-dagger images, yellowed scrolls and mystical music evoking another massive publishing hit, "The Da Vinci Code."
The book, which followed last November, features images of wax seals and paper that mimics parchment. It's currently the No. 1 nonfiction book on lists of best sellers, including Publishers Weekly, The Wall Street Journal and USA Today, and is No. 1 on The New York Times' hardcover advice list.
As with many publishing hits, the "Oprah Effect" played a role. Winfrey devoted two shows in February to "The Secret," and Larry King and Ellen DeGeneres also featured it on their shows. It was spoofed on "Saturday Night Live" when a man portraying a refugee in the Darfur region of Sudan was blamed for having negative thoughts.
However, the fear that "The Secret" will lead to a blame-the-victim mentality is a serious claim of critics.
For example, the book dismisses conditions such as a genetic predisposition to being overweight or a slow thyroid as "disguises for thinking 'fat thoughts.'" And during times in which massive number of lives were lost, the book says, the "frequency of their thoughts matched the frequency of the event."
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http://news.yahoo.com/s/ap/20070623/ap_on_en_ot/books_the_secret