What else do you do when the cultural zeitgeist is moving against you?
You freak out and enlist the state to start making examples of people. While apparently most Americans oppose media piracy, younger people just don't care nearly as much:
Attitudes regarding pirated content differ sharply by age, however. Just 50% of respondents ages 18-25 believe downloading unauthorized content is wrong compared with 75% of respondents ages 45 and over.
"Downloading will be a phase for some, but these young consumers still represent a threat to the music and movie industries," said John Barrett, director of research at Parks Associates. "Young adults are the key consumers for music and movies. Even a temporary lull in their purchasing can have a big impact."
http://www.ehomeupgrade.com/entry/3831/parks_associates_internet
-WD