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NEW OWNERSHIP "RELAUNCHES" AIR AMERICA RADIO WITH NEW WEBSITE, LINEUP, LOOK & SLOGAN
Network begins "I'm an Air American!" campaign with Paul Newman ad. AAR Hosts interview 30+ Headliners for Official ReLaunch on May 21-22, including: Clinton, Edwards, Obama, Richardson -- as well as Steinem, Sorensen, Newman, Nader, Stephanopoulos, Spitzer, Bloomberg, Waxman. Nancy Scola hired as chief blogger.
NEW YORK – May 17, 2007– Air America Radio today released a new website and ad campaign in conjunction with the official "ReLaunch" of Air America 2.0 on Monday May 21. All 12 Air America hosts starting on the 21st will air some 30+ taped interviews with prominent headliners (see list below) who discuss their thoughts on the Iraq war, campaign finance reform and the ’08 election, among other topics.
"The completely redesigned website will give Air America listeners another platform to participate in the progressive movement through an interactive blog where they can read and give commentary on topical issues of the day," said Mark Green, the new president of Air America; the site will also be easier to navigate with updated information about AAR shows and talent.
The network's hosts will begin to regularly blog on the 21st ReLaunch, along with Nancy Scola, who has been chosen as Air America's chief blogger. Nancy Scola is a Brooklyn-based blogger and writer who has served as a congressional aide and a presidential campaign staffer; she writes widely online, on everything from the latest in technology policy to the rebuilding of New Orleans.
The network also kicked off a new “I'm an Air American!” ad campaign in various radio trade publications, featuring the actor Paul Newman, as well as a series of talent-based ads beginning with Lionel, who joins the network from 9a-12p.
The two new weekday shows include "Lionel" and "The Air Americans" hosted by veteran Mark Riley, with correspondents Robert F. Kennedy, Jr., Mike Papantonio, David Bender and Laura Flanders, airing at 8p-12a weeknights. The new weekend shows include "Seder on Sunday" from 4-7p Sunday and "7 Days in America" 6-7p Saturdays, a week-in- review show with Arianna Huffington, Mark Green, Bob Kerrey and Bob Shrum.
"This new phase in Air America's three year history has three goals," concluded Green. "First, we’ve created an even stronger lineup based on proven veterans, like Randi Rhodes, Thom Hartmann, Rachel Maddow, and The Young Turks. Second, we’ve rebuilt the website to create a community and conversation that becomes the go-to progressive bulletin board and social network in the country. And third, we’re asking all progressive patriots interested in talk radio to become 'Air Americans.' The critical mass of 30 headliners kicking off Air America 2.0 is the kind of news and views that we'll be offering for years to come and that no other radio or TV network now provides."
Air America Radio is the national progressive entertainment talk radio network. It is broadcast on 64 stations nationwide and on XM satellite and can be heard via live Internet streaming onwww.airamericaradio.com.
The guests interviewed include:
Mayor Michael Bloomberg David Brooks A.G. Jerry Brown Ron Brownstein Senator Hillary Clinton Howard Dean Senator Dick Durbin Senator John Edwards Senator Russ Feingold Al Franken Senator John Kerry Tony Kushner Josh Marshall Chris Matthews Markos Moulitsas Ralph Nader Paul Newman Senator Barack Obama Rep. Charles Rangel Robert Redford Senator Jack Reed Gov. Bill Richardson Anthony Romero Liev Schreiber Rep. Louise Slaughter Ted Sorensen Gov. Eliot Spitzer Gloria Steinem George Stephanopoulos Joe Trippi Rep. Henry Waxman Rep. Anthony Weiner