[lbo-talk] Vietnam to advertise tourism on CNN

uvj at vsnl.com uvj at vsnl.com
Fri May 25 08:15:08 PDT 2007


Nhan Dan http://www.nhandan.com.vn/english/

Last updated: 16:55 - May 22, 2007

Vietnam to advertise tourism on CNN http://www.nhandan.com.vn/english/travel/220507/travel_vietnam.htm

The Vietnam National Administration of Tourism (VNAT) has submitted to the government a scheme on advertising Vietnam's tourism on CNN, said Pham Huu Minh, Head of VNAT's Tourism Promotion Agency.

Under this scheme, Vietnam will pay US $400,000 for a 30-second advertising clip to be broadcast for three months on the famous CNN channel. The clip will be broadcast several times each day during CNN's peak hours.

According to Mr Minh, CNN has agreed to make the clip free of charge (worth around $40,000-$50,000). If the government approves, the clip will be broadcast on CNN in the third quarter of this year.

In the first four months of this year, Vietnam welcomed more than 1.4 million foreign visitors, an increase of 12.5% compared to the same period of 2006.

(Tuoi Tre)

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